A disclaimer says: To achieve and maintain your goal weight you must adjust your lifestyle. A kilojoule controlled diet and healthy exercise programme are essential. Steinman argued that the commercial implied that using the products could result in weightloss which was unsubstantiated and misleading.
Sep 17, 2002 And the newer advertisements were much more likely to claim such unrealistic outcomes as permanent weight loss without diet or exercise.
They also Advertisements Saying Dairy Products Help You Lose Weight Are Misleading, Study Shows Date: May 2, 2008 Source: WileyBlackwell Summary: There have been recent claims that dairy products can help people lose weight, and the dairy industry has hyped the assertion by investing millions of dollars in commercial advertising. Discover the best Weight Loss Supplements in Best Sellers. Appetite Suppressant for Women and Men, Ketosis Weight Loss Pills, InterestBased Ads Many weight loss ads misleading September 24, 2002 in Nutrition Topics in the News, Vitamins, Minerals, Supplements, Weight Management Nearly 40 of weightloss advertisements in a study by US regulators made at least one representation that was almost certainly false, according to a report released last week.
Raising red flags: The change in deceptive advertising of weight loss products after the federal trade commission's 2003 red flag initiative